Question: How do you see the difference between quantitative vs. qualitative research? Do you think 1 is more reliable than the other? Why? If you were

How do you see the difference between quantitative vs. qualitative research? Do you think 1 is more reliable than the other? Why? If you were conducting some marketing research on launching a new product or service for your employer/organization, which 1-2 specific research tools might you recommend to your supervisor to pay for?

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