Question: How do you set this up in excel using solver? The answers are highlighted but how do you get that? Spending on advertising Revenue (
How do you set this up in excel using solver? The answers are highlighted but how do you get that? Spending on advertising Revenue in $ s from advertising x minutes on TV y minutes on radio is of form A xB yC x yD xE y where A firm is planning to spend $ on advertising. It costs $ per minute to advertise on television and $ per minute to advertise on radio. If the firm buys X minutes of television advertising and Y minutes of radio advertising, its revenue in thousands of dollars is given by x y x y x y How can the firm maximize its revenue?
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