how do you think about this discussion? Write your own opinion about it An internal analysis is the process of an organization evaluating its internal factors to check their resources, assets, traits, competencies, characteristics, capabilities, and competitive edge. This assists management by highlighting their advantages and disadvantages during decision-making, forming strategy, planning, and implementation. (Blackmore, 2024)

External analysis is the working environment that is impacted by external forces and their causes. As well as their organization' that have an influence on their position in the market. (Olsen, 2023). Assessing the external environment, your market share, and industry conditions highlights possibilities and threats. (Blackmore, 2024)

Apple Inc. utilized internal scanning to leverage its core competencies and address potential weaknesses by using SWOT analysis to evaluate internal and external

environments. S for strength. Strength analysis showed that Apple has strong praises because of its competitive nature as a founder towards creativity and innovation. (Schmeiser, 2008). W for weakness, the issue is their iOS, which is difficult to use compared to Android. O for Opportunities, making new product lines and retaining talented human resources that are creative and innovative in nature; T for Treats, competitor's low profit margin. This strategy can help the company take proactive measures.