How do YouTube advertisements impact the purchase intention of Gen Z undergraduate students toward high-end products?
Question:
How do YouTube advertisements impact the purchase intention of Gen Z undergraduate students toward high-end products?
Research Question 1: What are the factors of YouTube advertisements that influence the perceptions of Gen Z undergraduate students toward high-end products?
Sampling: Gen Z undergraduate students
Data Gathering Method/s: In-depth interviews/Focus Groups/Survey
Research Question 2: What impact has the frequency of viewing YouTube advertisements had on the purchase intention of Gen Z undergraduate students toward high-end products?
Sampling: Gen Z undergraduate students
Data Gathering Method/s: In-depth interviews/Focus Groups/Survey
Research Question 3: How does the attraction of YouTube advertisements influence the purchase intention of Gen Z undergraduate students toward high-end products?
Sampling: Gen Z undergraduate students
Data Gathering Method/s: In-depth interviews/Focus Groups/Survey
1. Describe in detail the method(s) to be used for data gathering and data analysis.
2. Describe in detail the sampling method to be used.
3. Define the scope of the study and the physical location of the study.
4. Explain the possible limitation in findings, data, or other matters making the research to be less valid or less reliable.
5. Explain the potential ethical issues that you might encounter.
Expert Answer:
Data Gathering Methods and Analysis For data gathering a combination of indepth interviews focus groups and surveys can be utilized Indepth interviews allow for detailed exploration of individual pers... View the full answer
