Question: -How does a discrepancy between the ideal state and the actual state affect consumer behavior? -How does confirmation bias operate in internal and external searches

-How does a discrepancy between the ideal state and the actual state affect consumer behavior?

-How does confirmation bias operate in internal and external searches for information?

-What three variables affect the consumer's ability to process information in an externalsearch?

List and describe them

-How does consumer judgment differ from consumer decision- making?

-How does appraisals and feeling, as well as affective forecasting, influence consumer decision-making?

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