How does a marketing orientation differ from a selling orientation?

	A marketing orientation is concerned with advertising and a selling orientation is concerned with personal selling.
	A marketing orientation begins with what the customer needs and the selling orientation begins with what the company needs.
	The marketing orientation ensures profit maximization while the selling orientation could not.
	A selling orientation assumes the customer has already decided to buy and the only thing needed is a salesperson and no marketing is involved.

What is the reason why a good strategic plan includes an analysis of the current situation including a SWOT analysis?

	To represent the issues and points of view of all departments within the company before moving forward with strategic objectives
	To minimize past mistakes
	To realistically identify the problems to minimize and the strengths maximize in the context of the opportunities and competition in the environment
	To record the historic performance of the company thus far before moving forward

Are marketing and advertising the same thing?

	No, because without advertising it would not matter what the company markets no one would know about it.
	Yes, the terms can be used interchangeably.
	Yes, even though they mean slightly different things, people commonly think of them as one in the same thing.
	No, marketing is a much broader strategic business function, while advertising is a more operational function.