How does a new good or service create value? Multiple Choice It creates a need customers did not know they had. It satisfies a perceived marketplace demand. It minimizes the use of the 4 Ps. It changes a customer's perception. O It creates a need customers did not know they had. It satisfies a perceived marketplace demand. It minimizes the use of the 4 Ps. O It changes a customer's perception. It utilizes all elements of the supply chain