Question: How does a straight rebuy differ from a new task in the B2B environment? Why is it that in terms of total dollar volume, the

  1. How does a straight rebuy differ from a new task in the B2B environment?

  1. Why is it that in terms of total dollar volume, the B2B marketplace is much larger than the B2C market?

  1. How might a company establish a brand identity in the B2B marketplace?

  1. Define brand positioning in the B2B marketplace?

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