Question: How does behavioral segmentation identify target markets? a. Dividing the market based on needs and wants b. Consumer characteristics such as lifestyles c. Research that
How does behavioral segmentation identify target markets?
a. Dividing the market based on needs and wants
b. Consumer characteristics such as lifestyles
c. Research that obtains data by watching and recording behavior
d. Patterns displayed by consumers
e. Using psychographics characteristics
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