How does benefit$-$based positioning differ from attribute$-$based positioning when targeting specific segments?

Attribute$-$based positioning is less effective for services compared to physical products.

Benefit$-$based focuses on outcomes for customers, while attribute$-$based highlights features.

Benefit$-$based is harder to convey but performs better in short$-$term sales campaigns.

Attribute$-$based works better in mature markets; benefit$-$based suits newer launches.