Question: How does big data and social media influnces the consumer decision journey? Compare and contrast the consumer journey framework to the difussion theory. Provide an

How does big data and social media influnces the consumer decision journey? Compare and contrast the consumer journey framework to the difussion theory. Provide an example of when framework would be more useful than the other to guide a marketing campaign. Important

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you must use the Jaccard & Jacoby framework for "characteristics of a good theory" to guide your theory comparison.

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