Question: Who are the different audiences McDonalds needs to address when using social media campaigns and why? Identify key customer segments that exist for the company.

Who are the different audiences McDonalds needs to address when using social media campaigns and why?

Identify key customer segments that exist for the company.

Question1 (B)

Using the communication plan template, devise a pitch for a particular customer segment

Timing Audience Sender Key messages Desired outcomes Materoals Frequency What date should be used? Who should
receive it? Who will send it? What re the main points and themes? What behaviours are desired? What communication channels
will be used? What should we leave behind? How often should we send messges?

Timing Audience Sender Key messages Desired outcomes Medium Materoals Frequency What date should be used? Who should receive it? Who will send it? What re the main points and themes? What behaviours are desired? What communication channels will be used? What should we leave behind? How often should we send messges?

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