Question: How does Brand Personality help managers understand their customers? In answering this question, please select a brand of your choice and explain how the five

How does Brand Personality help managers understand their customers? In answering this question, please select a brand of your choice and explain how the five dimensions of Brand Personality relate to it.

In the answer please define and explain in brief the concept(s) using brand management and marketing management theories and apply in detail the concept/s using specific example(s).

Please provide the answer in own words, DO NOT COPY AND PASTE from other sources, about 200 words are sufficient. Any copy and paste will receive a downvote. Thank you very much.

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