How does business-to-business branding differ from consumer products branding? Why should a business-to-business marketer care about building
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How does business-to-business branding differ from consumer products branding? Why should a business-to-business marketer care about building a strong brand?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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