Question: How does business-to-business branding differ from consumer products branding? Why should a business-to-business marketer care about building a strong brand?

How does business-to-business branding differ from consumer products branding? Why should a business-to-business marketer care about building a strong brand?

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Businesstobusiness B2B branding differs from consumer products branding in several key ways 1 Target Audience B2B branding targets businesses and organizations as customers whereas consumer products b... View full answer

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