how does "coffee culture" vary around the world?
Do you think Starbucks will succeed in Italy?
Why do entrepreneurs in many parts of the world open coffee shops?
What accounts for the popularity of coffee pods and capsules marketed by Nestle, Keurig, and other companies?
If you are a coffee drinker, are you participating in coffee's "third wave"? Why or why not?
define the culture and the various expressions and manifestations of culture that can impact marketing strategies?