Question: How does decision making under uncertainty differ from decision making under risk? A. With decision making under risk, decisions may be either optimistic or pessimistic.

How does decision making under uncertainty differ from decision making under risk?

A. With decision making under risk, decisions may be either "optimistic" or "pessimistic."

B. With decision making under uncertainty, conditional values are unknown.

C. With decision making under uncertainty, marketing research is necessary.

D. With decision making under risk, probabilities are assumed for the possible states of nature.

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