Question: How Does Digital Transformation Happen? The Mastercard Case Taking on Cash One of the biggest things we did was to redefine our competition. Once we

How Does Digital Transformation Happen?

The Mastercard Case

Taking on Cash

One of the biggest things we did was to redefine our competition. Once we got [that] right, then the vision of the company became very clear.

Ajay Banga, CEO, Mastercard1

Although news headlines warn established companies that they must disrupt or be disrupted, the meaning of digital transformation continues to elude most business leaders. Does it mean becoming a social network like Facebook, an information platform like Google, a booking exchange like Uber, or a messaging service like WeChat? What examples exist of successful digital transformations, and what do firms do to make it happen?......................................

Why did the share price of MC rise faster than that of Visa between 2010 and 2017 even though Visa reported $6.3 billion more in revenues in 2017?
Is it possible to compete with cash?
What in MCs approach to innovation works well? What does not work well?
Should the Smart Stickers concept go ahead or be stopped?
What is an adaptive ecosystem and why did MC adopt such a strategy?
What role did adaptive ecosystems play in MCs transformation?

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