Question: How does earned media create challenges for a company or brand? a) The promotional messages posted are not considered trusted information sources. b) The promotional

How does earned media create challenges for a company or brand?

a) The promotional messages posted are not considered trusted information sources.

b) The promotional messages created by customers are out of a marketing managers control.

c) Earned media does not help a firm attract a potentially large audience.

d) Earned media lets customers easily avoid company-generated messages.

e) Earned media attracts customers to websites.

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