1. How does family decision making differ from most organizational decision making?

1. Why must the marketer analyze the household decision process separately for each product category within each target market?

1. What is meant by the statement: "Each stage in the household life cycle poses a series of problems which household decision makers must solve?"

1. Automobile manufacturers design and build cars/pickups to target certain segments of our society. Fill out the attached HLC/Social Stratification Matrix by suggesting an automobile or pickup truck that has been designed for that segment. Provide a short explanation for each choice.

1. In the household decision-making process, why is it important for marketers to understand the differences between those who areinvolved with the decision,VS those whoinfluence the decision, VS those whomake the decision?

Suggest automobiles designed to target various stages of the HLC	Blue Collar	White Collar	Student
Younger (<35)
Single
Young Married
Married with Children
Single Parent
Middle-aged (35-64)
Single
Married with Children
Single Parent
Married without Children
Older (>64)
Single
Married