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For your DB Assignment, you need to use the analysis we did as a class.

You need to recommend a strategy for MCDONALD'S OR you can respond$/$ add to a strategy already proposed by a classmate with specific ideas on how to move that strategy forward. Note that, in any case, you cannot repeat what a classmate posted before you. Ideas you proposed must be your own.

Your proposed strategy $($or changes$)$ must refer to SWOT factors from our class analysis.

Please refer to the folder on McDonald's for what these are $($they are listed as $$1,$$$2$ etc.$).$

You can use the weights and ratings we developed as a class, and the Perceptual Map $($also posted in the McDonald's folder$)$ as justification for your strategy recommendation.