Question: How does global marketing research compare to local research? Multiple select question. Local research firms can recognize data collection barriers not obvious to global firms.

How does global marketing research compare to local research?

Multiple select question.

Local research firms can recognize data collection barriers not obvious to global firms.

Firms are less likely to have cultural misunderstandings as they enter foreign markets if they do their own research rather than hiring local research firms.

Firms that do their own research focus on the competition, but the local research firms they hire focus on analyzing the global market.

They both are used to complete the same key tasks.

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