Question: - How does IDEO manage their innovation process? - What tests do they do, when and on whom? - How many of IDEOs processes are

- How does IDEO manage their innovation process? -

What tests do they do, when and on whom? -

How many of IDEOs processes are applicable outside the specific design-focused context in which they operate? -

How does IDEOs culture and process reinforce each other?

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