Question: How does IMC add value to a Marketing Strategy? Group of answer choices Integrated Marketing Communications uses the same communication tools to reinforce to reinforce
How does IMC add value to a Marketing Strategy?
Group of answer choices
Integrated Marketing Communications uses the same communication tools to reinforce to reinforce each other and improve marketing effectiveness.
IMC creates many different communication campaigns reaching many different demographics.
IMC allows marketers to be more creative in their campaigns by incorporating several different messages.
IMC uses one channel of communication in their marketing mix
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