Question: How does MAO (low vs. high) interact with consumer behavior theories. Discuss how a marketing manager may use these insights in terms of strategy/branding. Use

How does MAO (low vs. high) interact with consumer behavior theories. Discuss how a marketing manager may use these insights in terms of strategy/branding. Use one specific product, service or brand to provide an example.Talk about the "black box" of consumer behavior. Include MAO, exposure, categorization, attitudes, memory and decision making under low effort.

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