Question: How does market research help marketers validate their target market? Market research can help a company understand their business so that they know what their

How does market research help marketers validate their target market?

Market research can help a company understand their business so that they know what their customers will want to purchase.

Market research can provide insights into the makeup of existing customers and potential customers. A company can use that information to see if the customers they have been targeting are in fact their most promising customers.

Market research can confirm if the company

s target market is happy with the goods and services that are being provided by the company.

Market research can identify ways for marketers to maximize their upsells to customers.

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