How does Marketing Public Relations differ from plain old Public Relations? PLEASE ANSWER IN PARAGRAPH FORM. THANK YOU!

Marketing Public Relations Many companies use marketing public relations (MPR) to support corporate or product pro- motion and image making. MPR, like financial PR and community PR, serves a special con- stituency, the marketing department. The old name for MPR was publicity, the task of securing editorial spaceas opposed to paid spacein print and broadcast media to promote or hype a product, service, idea, place, person, or organization. MPR goes beyond simple publicity and plays an important role in the following tasks: tential interest in or impact on a company's ability to achieve its objectives. Public relations (PR) includes a variety of programs to promote or protect a company's image or individual products. The wise company takes concrete steps to manage successful relationships with its key pub- lics. Most have a public relations department that monitors the attitudes of the organization's publics and distributes information and communications to build goodwill. The best PR depart- ments counsel top management to adopt positive programs and eliminate questionable practices so negative publicity doesn't arise in the first place. They perform the following five functions: 1. Press relationsPresenting news and information about the organization in the most positive light 2. Product publicitySponsoring efforts to publicize specific products 3. Corporate communications Promoting understanding of the organization through internal and external communications 4. Lobbying-Dealing with legislators and government officials to promote or defeat legislation and regulation 5. CounselingAdvising management about public issues as well as company positions and image during good times and bad