Question: How does McDonald's create value for its customers? What factors in MCDonald's external environment are likely to greatly impact the company's ability to sustain a

How does McDonald's create value for its customers?

What factors in MCDonald's external environment are likely to greatly impact the company's ability to sustain a competitive advantage? Use two angles to inform your analysis:

General Environment

Five Forces in the Industry Environment

Based on your response above, make at least two recommendations about changes

(

.

.,

product, marketing, sourcing; personnel

)

to support its growth.

How does McDonald's create value for its customers? What factors in

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