Question: How does McDonald's manage to maintain consistent global branding when tastes and eating habits vary so widely from country to country? By enforcing menu consistency

How does McDonald's manage to maintain consistent global branding when tastes and eating habits vary so widely from country to country?

By enforcing menu consistency from country to country

By allowing franchise owners in each country to run their restaurants as they see fit

By enforcing global branding and service standards but allowing regions and countries to customize store layout and menu staples

By insisting that every McDonald's outlet in the world emphasize the company's U.S. roots

By frequently passing product ideas from one country to another

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