Question: How does Milwaukee Tool's product platform strategy centered around its battery system contribute to increased customer loyalty and profitability? It locks customers into Milwaukee's ecosystem
How does Milwaukee Tool's product platform strategy centered around its battery system contribute to increased customer loyalty and profitability?
It locks customers into Milwaukee's ecosystem by ensuring their batteries are compatible with multiple tools, fostering loyalty and increasing repeat purchases.
It limits the variety of tools Milwaukee can offer, allowing them to go to market more quickly and not cannibalize sales.
It complicates the manufacturing process by requiring different power systems for each tool, making it difficult for customers to choose compatible products.
It encourages customers to buy competing brands that use similar battery technologies.
It reduces the need for innovation, as customers are satisfied with current products which is good for profitability.
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