How does money make the exchange process easier? What would shopping be like if money didn't exist? Discuss the real and perceived value of an item you recently purchased. How has the Internet changed marketing? Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer.

5. Explain how an item's target market might affect its price.

6. Explain the difference between primary market research and secondary market research.

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