How does one turn banana bread into a nut butter? BREAKFIRST by Amy has the delicious answer KUALA LUMPUR, June 21 Artisanal nut butters are a dime a dozen these days so what does a homegrown brand have to do to stand out from the pack? Sometimes this requires spreading the joy to construct a loaded toast one can truly be proud of, such as one with a rainbow of nut butter stripes. The names alone Chocolate Almond Butter, Smooth Peanut Butter, Espresso Almond Butter, Pistachio Butter, Matcha Cashew Butter would make even the most hardened of Intermittent Fasting (IF) advocates rethink their resolve. I certainly wavered when faced with BREAKFIRST by Amys astonishing variety of nut butter flavours, ranging from the classic to the more curious sounding. (Masala Chai Almond Butter or Pumpkin Seed Butter with Cinnamon, anyone?) BREAKFIRST by Amys founder, Amelia Lee, believes in starting the day with a nutritious breakfast hence the name, an amalgamation of "breakfast and "first and sees her nut butters as a convenient means to that end. Whether its some Maple Pecan Pie Butter to go with your morning oatmeal or dousing some homemade matcha crpes with a silky-smooth sauce made with her Smooth Peanut Butter, Lee believes theres a nut butter for every palate. Lee started the brand founded in 2018 with the mission of "making healthy eating more affordable.

As a marketing consultant, you are engaged the above company to expand their business overseas in USA. Based on your business acumen. Your report should examine the following factors; but may not be limited to, depending on the nature of the business: -

1. The political and economic environment that supports the country of choice. (20% content).

2. The socio-cultural and technological environment that supports the country of choice. (20% content).