Question: How does place marketing perspective differ from traditional tourism and events management in terms of its starting point and ultimate goals? Place marketing only focuses
How does place marketing perspective differ from traditional tourism and events management in terms of its starting point and ultimate goals?
Place marketing only focuses on the economic development aspect, whereas tourism and events management concentrate on the quality of life
Place marketing starts with a corporate or community vision and includes broader goals such as urban planning and economic development, whereas tourism and events management typically focus on immediate event planning and execution
Place marketing is primarily concerned with the articulation of facilities and event needs, while tourism and events management address a wider range of policy issues
Place marketing is a narrower field that only deals with the quality of life and facilities, ignoring the broader economic implications that are the focus of tourism and events management
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