Question: How does product placement work? What are the key risks and potential rewards of product placement in both movies and television? Do you think that

How does product placement work?

What are the key risks and potential rewards of product placement in both movies and television?

Do you think that product placement in movies and television is successful? Why or why not?

Do you think this promotional tool will continue to grow? Why or why not?

Can you think of product placement in movies and on television shows (other than the ones shown in the video)? Give examples.

What was ironic about the Wayne's World Product Placement clip?

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