How does SWOT differ from peer benchmarking? SWOT takes into account who the leader of the field is while peer benchmarking compares your company to others that strive to become your peers. SWOT focuses on strengths, weaknesses, opportunities and threats in the environment while peer benchmarking focuses on organizations of a similar size to yours. SWOT focuses on strengths, weakness, organization and threats while peer benchmarking focuses on organizations that are similar to yours. SWOT observes benchmarking as part of a group or association while the focus of peer benchmarking is more individual toward the weaknesses of your organization