1. How does Tesla segment its consumers? Why does this work for Tesla?
2. What does Tesla do well to market to each segment group? Where could it improve its marketing strategy?
3. With social media becoming increasingly important and fewer people watching traditional commercials on television, what does Tesla need to do to maintain its strong brand image?
4. Evaluate Teslas recent business and marketing shift. How do you think its current ad campaign will resonate with its key consumers?
5. Why might traditional automakers find it hard to adapt if cars in the future are focused on software, artificial intelligence and ease of use?
6. On a scale of 1-10 (10 is high), how confident are you that Tesla will be in business 10 years from now. Explain your answ