How does the decision$-$making process model influence Coca cola company's purchasing decisions? Support your exploration with Coca Cola example, offering a comprehensive explanation for the five steps of the consumer decision process and the seven steps of the organizational decision$-$making process model of coca cola. framework within the context of decision$-$ making process models. Encouraged research approaches include case studies based on secondary source analysis, as well as the application of qualitative and quantitative methods. Topics of interest encompass a wide range, including but not limited to the following sectors: theme parks, airlines, hospitality and healthcare services, banking, retail and financial services, or food And beverages.