How does the Good$-$Better$-$Best $($GBB$)$ pricing strategy align with consumer psychology, and what implications does this alignment have for product value perception and purchase decision$-$making? How does this approach help in targeting different customer segments with tailored value propositions? Analyze the potential impact of adopting a GBB pricing strategy on brand perception and loyalty using a specific company as an example. Consider both positive outcomes and potential pitfalls.