Question: How does the Goods - Services Continuum concept create a unique marketing challenge for high - tangibility products with strong experiential attributes, such as high
How does the GoodsServices Continuum concept create a unique marketing challenge for hightangibility products with strong experiential attributes, such as highend, immersive virtual reality systems?
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It complicates service standardization, requiring extensive customization.
It necessitates blending physical quality with service variability to ensure high customer satisfaction.
It reduces brand loyalty due to challenges in maintaining consistent experiences.
It enhances profitability by emphasizing product over service elements.
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