Question: How does the marketing plan compare to the business plan? a. The marketing plan is aimed at external rather than internal audiences. b. The marketing

  • How does the marketing plan compare to the business plan?
  • a. The marketing plan is aimed at external rather than internal audiences. 
  • b. The marketing plan is more current than the business plan. 
  • c. The marketing plan is broader in scope. 
  • d. The marketing plan is narrower in scope.

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