How does the theory of planned behavior predict the success of organizational change initiatives?

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How does the theory of planned behavior predict the success of organizational change initiatives?

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Organizational Behavior

ISBN: 9780073530451

9th Edition

Authors: Robert Kreitner, Angelo Kinicki

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Posted Date: Mar 18, 2024 02:18 AM

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How does the theory of planned behavior predict the success of organizational change initiatives?

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The Theory of Planned Behavior TPB is a psychological theory that proposes a model for understanding and predicting human behavior It suggests that behavioral intentions are the primary determinant of ... View the full answer

Organizational Behavior

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