Question: How does the value proposition relate to the positioning? Select one: A . The value proposition is the same thing as the positioning. B .

How does the value proposition relate to the positioning?
Select one:
A. The value proposition is the same thing as the positioning.
B. The value proposition is more encompassing and includes the entire cluster of customer benefits.
C. The value proposition is a subset of the positioning.
D. The value proposition is a customer-facing statement whereas the positioning is a company-facing statement.
E. The value proposition can be viewed as the conceptual opposite of the positioning.
How does the value proposition relate to the positioning? Select one:

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