Question: How does using a Customer - Centric Knowledge Creation approach in Customer Relationship Management ( CRM ) help organizations better understand and serve their customers,

How does using a "Customer

-

Centric Knowledge Creation" approach in Customer Relationship Management

(

CRM

)

help organizations better understand and serve their customers, and what are the challenges and advantages of using this approach to gather and use customer information in a tech

-

savvy, teamwork

-

oriented CRM setting?

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