Question: How does value innovation achieve sustained competitive advantage for the innovating company? It shifts the basis of competition. It forces the innovative company to think

How does value innovation achieve sustained competitive advantage for the innovating company?
It shifts the basis of competition.
It forces the innovative company to think differently than rivals in order to create an offering and strategic position that is unique.
Rivals are unable to change focus from prior strategic commitments.
It can catch rivals off guard and make it difficult for them to catch up.
All of these are reasons why value innovation can achieve sustained competitive advantage for an innovating company.
How does value innovation achieve sustained competitive advantage for the innovating

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