Question: How Generational Differences Affect Purchase Behavior . What are three interaction terms that you should add to the following model ( the last three variables
How Generational Differences Affect Purchase Behavior
What are three interaction terms that you should add to the following model the last three variables in the model are dummy variables, the reference category is Silent Generation
Purchase intentionsbeta beta Locationbeta Payment Securitybeta Speed of Checkoutbeta Transparency of Promotionsbeta Baby Boomerbeta Millennialbeta Gen Xerepsi
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