Question: How has e - commerce impacted potential changes to marketing - mix variables? Changes in distribution are much easier than in the past. Changes in
How has ecommerce impacted potential changes to marketingmix variables?
Changes in distribution are much easier than in the past.
Changes in promotional campaigns can be revised instantaneously.
Changes in the size or design of most tangible goods are less expensive and simpler to accomplish.
Changes in pricing have become difficult and complex.
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