How has The LEGO Group (TLG) engaged with its microenvironment to embrace corporate social responsibility from top
Question:
How has The LEGO Group (TLG) engaged with its microenvironment to “embrace corporate social responsibility from top to bottom”? Identify and explain specific examples from two (2) different micro environmental elements.
Question: How has the macro environment impacted The LEGO Group (TLG)? Identify and explain the impact of three (3) different macro environmental elements.
Question: Use evidence from the case to prove that The LEGO Group (TLG) is pursuing environmental sustainability.
Question: Review the following statements from the case and determine if it is a strength, weakness, opportunity, or threat.
In the same industry as “powerhouses Mattel and Hasbro.”
“TLG believes that engaging employees in the company mission and vision is an important part of creating the ‘best place to work’.”
“All those bricks went into more than 100 million LEGO sets that found their way into the eager hands of customers in 140 countries, putting over $5.6 Billion in TLG’s coffers.”
Appendix 1: Company Cases 555 Company Case 16 play by facilitating a child's natural approach to learning. The idea is to enable children to build valuable life skills while hav- ing fun. This supports TLG's vision-"to inspire and develop the builders of tomorrow." In addition, one of the driving pillars of TLG's responsibility strategy is "leaving the best possible LEGO: Making the World a Better Place-One Brick at a Time world for children to inherit." TLG's very ownership structure demonstrates its commitment to children. The LEGO Foundation owns 25 Classic LEGO plastic bricks have been fixtures in homes around the world for more than 70 years. Just 15 years ago, The LEGO Group (TLG) was near bankruptcy, spiraling downward percent of the company. Dedicated to carrying out TLG's vision, the LEGO Foundation acts as an internal watchdog, ensuring that the profits from every LEGO product sold help bring learning through play to children. To this end, the and losing moncy at a rate of $1 million a day. But after atation sive restructuring and implementation of a new strategic plan, TLG bas been on the rise ever since. In fact, TLG is now the a mas- LEGO Foundation conducts rescarch and carries out Local Hashro Lart v y company, besting powerhouses Mattel and year, The LEGO Group (TLG) produced 3,700 Community Engagement activities all over the world. Such activities include working with partners to execute carly launch Play Labs, and establish early world's largest toy different types childhood programs, of LEGO bricks and a record 75 billion total childhood centers. bricks, enough to construct a continuous line stretching around the world more than 27 times. All those bricks went into more Recognizing "play" as a child's right, TLG worked with the LEGO Foundation and partner UNICEF to give children a voice during World Children's Day, bringing kids in to take over key roles at TLG. Additionally, TLG motivated employ- ees to volunteer to work with children around the world in a than 100 million LEGO sets that found their way into the e eager hands of customers in 140 countries, putting over $5.6 billion into TLG's coffers. Perhaps more notable than becoming the global toy market leader is the fact that TLG has achieved this feat while also establishing cial responsibility. In fact, in an annual study published by Forbes, based on ratings of social responsibility from con- sumers in 15 countries, LEGO came out on top last year, moving up from its fifth-place showing the year before. In the study conducted by the Reputation Institute, LEG0 topped program to engage them in environmental and social issues as well as help them build ideas to make the world a better place. Through these and other activities, the LEGO Foundation en- gaged 1.3 million children last year. unsurpassed commitment to so- Caring for People: A Company Value all other companies perceptions that it behaves ethically, The initiatives mentioned above aren't only about children- they focus on TLG's responsibility toward people as well. For such initiatives, TLG engages employees as well as local com- munity members to take part. For example, TLG encourages employees to become "Play Agents," training and educating operates transparently, conducts business fairly, protects the environment, and supports worthy causes. These consumer perceptions reflect TLG's actions. According to Stephen Hahn-Griffiths, Chief Research Officer for the Reputation Institute, TLG "has embraced corporate social responsibility from top to bottom." When TLG developed its plan to bounce back from the brink of bankruptcy, it also took the opportunity to reevaluate its company values. As a result, a social responsibility strat- egy became a key component of TLC's turnaround plan, driv- en by a desire to have a more positive impact on the world. To demonstrate its commitment, TLG beccame the first toy them viding them with the tools needed to inspire children through Local to understand role and significance of play and pro- Community Engagement activities. Last year, the LEGO Foundation trained almost 1,200 Play Agents, bringing the total to 3,000. TLG believes that engaging employees in the com- pany mission and vision is an important part of creating "the best place to work." But when it comes to caring for people, TLG goes much deeper than mixing work and play. TLG has high standards for treating employees with respect, paying fair wages, maintaining a safe work environment, and ensuring reasonable working hours. These standards do not stop at the walls of the company's own facilities. Under the LEGO Code of Conduct, all suppliers must comply with strict guidelines for child labor, forced labor, discrimination, wages and benefits, health and safety, and other aspects of ethical treatment of employees. During the past year, TLG audited 100 percent of suppliers with respect to the LEGO Code of Conduct, including supplicrs in high-risk countries. What's more, TLG requires that each supplier provide written as- surance that their own suppliers comply with the same standards. company to join the United Nations Global Compact-the world's largest social responsibility initiative-and commit- ted to support the 17 United Nations Sustainable Develop- ment Goals. It's for the Children TLG's social responsibility goals are organized into three key areas-children, people, and the environment. According to Thomas Kirk Kristiansen, great-grandson of company TLG founder Ole Kirk Kristiansen, "Children are our role models." TLG has always sought to inspire children through the power of Appendix 1: Company Cases 555 Company Case 16 play by facilitating a child's natural approach to learning. The idea is to enable children to build valuable life skills while hav- ing fun. This supports TLG's vision-"to inspire and develop the builders of tomorrow." In addition, one of the driving pillars of TLG's responsibility strategy is "leaving the best possible LEGO: Making the World a Better Place-One Brick at a Time world for children to inherit." TLG's very ownership structure demonstrates its commitment to children. The LEGO Foundation owns 25 Classic LEGO plastic bricks have been fixtures in homes around the world for more than 70 years. Just 15 years ago, The LEGO Group (TLG) was near bankruptcy, spiraling downward percent of the company. Dedicated to carrying out TLG's vision, the LEGO Foundation acts as an internal watchdog, ensuring that the profits from every LEGO product sold help bring learning through play to children. To this end, the and losing moncy at a rate of $1 million a day. But after atation sive restructuring and implementation of a new strategic plan, TLG bas been on the rise ever since. In fact, TLG is now the a mas- LEGO Foundation conducts rescarch and carries out Local Hashro Lart v y company, besting powerhouses Mattel and year, The LEGO Group (TLG) produced 3,700 Community Engagement activities all over the world. Such activities include working with partners to execute carly launch Play Labs, and establish early world's largest toy different types childhood programs, of LEGO bricks and a record 75 billion total childhood centers. bricks, enough to construct a continuous line stretching around the world more than 27 times. All those bricks went into more Recognizing "play" as a child's right, TLG worked with the LEGO Foundation and partner UNICEF to give children a voice during World Children's Day, bringing kids in to take over key roles at TLG. Additionally, TLG motivated employ- ees to volunteer to work with children around the world in a than 100 million LEGO sets that found their way into the e eager hands of customers in 140 countries, putting over $5.6 billion into TLG's coffers. Perhaps more notable than becoming the global toy market leader is the fact that TLG has achieved this feat while also establishing cial responsibility. In fact, in an annual study published by Forbes, based on ratings of social responsibility from con- sumers in 15 countries, LEGO came out on top last year, moving up from its fifth-place showing the year before. In the study conducted by the Reputation Institute, LEG0 topped program to engage them in environmental and social issues as well as help them build ideas to make the world a better place. Through these and other activities, the LEGO Foundation en- gaged 1.3 million children last year. unsurpassed commitment to so- Caring for People: A Company Value all other companies perceptions that it behaves ethically, The initiatives mentioned above aren't only about children- they focus on TLG's responsibility toward people as well. For such initiatives, TLG engages employees as well as local com- munity members to take part. For example, TLG encourages employees to become "Play Agents," training and educating operates transparently, conducts business fairly, protects the environment, and supports worthy causes. These consumer perceptions reflect TLG's actions. According to Stephen Hahn-Griffiths, Chief Research Officer for the Reputation Institute, TLG "has embraced corporate social responsibility from top to bottom." When TLG developed its plan to bounce back from the brink of bankruptcy, it also took the opportunity to reevaluate its company values. As a result, a social responsibility strat- egy became a key component of TLC's turnaround plan, driv- en by a desire to have a more positive impact on the world. To demonstrate its commitment, TLG beccame the first toy them viding them with the tools needed to inspire children through Local to understand role and significance of play and pro- Community Engagement activities. Last year, the LEGO Foundation trained almost 1,200 Play Agents, bringing the total to 3,000. TLG believes that engaging employees in the com- pany mission and vision is an important part of creating "the best place to work." But when it comes to caring for people, TLG goes much deeper than mixing work and play. TLG has high standards for treating employees with respect, paying fair wages, maintaining a safe work environment, and ensuring reasonable working hours. These standards do not stop at the walls of the company's own facilities. Under the LEGO Code of Conduct, all suppliers must comply with strict guidelines for child labor, forced labor, discrimination, wages and benefits, health and safety, and other aspects of ethical treatment of employees. During the past year, TLG audited 100 percent of suppliers with respect to the LEGO Code of Conduct, including supplicrs in high-risk countries. What's more, TLG requires that each supplier provide written as- surance that their own suppliers comply with the same standards. company to join the United Nations Global Compact-the world's largest social responsibility initiative-and commit- ted to support the 17 United Nations Sustainable Develop- ment Goals. It's for the Children TLG's social responsibility goals are organized into three key areas-children, people, and the environment. According to Thomas Kirk Kristiansen, great-grandson of company TLG founder Ole Kirk Kristiansen, "Children are our role models." TLG has always sought to inspire children through the power of
Expert Answer:
1 There are following examples of how the company A defies the common social criticism It provided t... View the full answer
Business and society ethics and stakeholder management
ISBN: 978-0324569391
7th Edition
Authors: Archie B. Carroll, Ann K. Buchholtz
Students also viewed these marketing questions
-
If companies in the same industry as TargetCo (from Problem 1) are trading at multiples of 14 times earnings, what would be one estimate of an appropriate premium for TargetCo?
-
Differentiate corporate social responsibility from corporate social responsiveness. Give an example of each. How does corporate social performance relate to these terms?
-
Consider each distribution. Determine if it is a valid probability distribution or not, and explain your answer. (a) (b) 0 2 Px) 0.25 0.60 0.15 0 P(x) 0.25 0.60 0.20
-
Evaluate the stiffness matrix for the elements shown in Figure P11-6. Let E = 100 GPa and v = 0.3? Figure P11-6, (a) (b) (25, 25.0) 2 (10, 0, 0) (40, 0,0) (25, 0, 25) (10, 7, 0) (4, 2, 0) (12, 2, 0)...
-
Explain why evaporation leads to cooling of the liquid.
-
Explain the potential supply-side effects of a VAT on the U.S. economy. Value-added tax (VAT) is a tax on goods and servicesat every stage of the production process rather than asingle tax at the...
-
A sail plane with a lift-to-drag ratio of 25 flies with a speed of \(50 \mathrm{mph}\). It maintains or increases its altitude by flying in thermals, columns of vertically rising air produced by...
-
Project K has a cost of $52,125, its expected net cash inflows are $12,000 per year for 8 years, and its cost of capital is 12 percent. (Hint: Begin by constructing a time line.) a. What is the...
-
Bob's Bistro produces party-sized hoagie sandwiches. For next year, Bob's Bistro predicts that 50,000 units will be produced with the following total costs: Direct materials P Direct labor Variable...
-
The following diagram is the original plan for a project. In reference to the diagram below answer the questions below. All durations are in weeks. DESIGN STRUCTURAL 37CCL 8.1 8.2 8.3 8.4 8.5 2...
-
Assume that a firm uses big data to estimate the price elasticity of demand for two different groups of consumers who buy its product. The price elasticity of demand for the first group is estimated...
-
Typically, cultural factors drive the differences in business etiquette encountered during international business travel. In fact, Middle Eastern cultures exhibit significant differences in business...
-
You are preparing for a business trip to Brazil, where you will need to interact extensively with local professionals. As a result, you want to collect information about the local culture and...
-
Today, a lot of discussion centers on how much economic power, political influence, and international competitiveness the Peoples Republic of China (PRC) has achieved in the international marketplace...
-
Hotel Amazing is attempting to select the best of a group of independent projects competing for the firms fixed capital budget of $5.5 million. Management recognizes that any unused portion of this...
-
Barrilla Groups CEO has made the forecast of sales as shown in the following table. The company has fixed operating costs of 1,500,000 and variable operating costs of 75% of the sales level. The...
-
Can you please solve the following with number computation 0 = (CF0 / (1+IRR)^0) + (CF1 / (1+IRR)^1) + (CF2 / (1+IRR)^2) + (CF3 / (1+IRR)^3) + (CF4 / (1+IRR)^4) + (CF5 / (1+IRR)^5)
-
Which task is performed by a book-keeper? A. Analysing the trading results B. Entering transactions in the ledger C. Preparing year-end financial statements D. Providing information for...
-
1. What are the ethical issues in this case? 2. Do you think that either group, pro-GM or anti-GM foods, is correct while the other group is wrong? If so, what reasoning do you give for supporting...
-
1. Would a place like the Terra Bite Lounge succeed in your community? In what places might that business model work and in what places might it not? What payment would you give as a customer of the...
-
Choose any group of stakeholders listed in the stakeholder/responsibility matrix in Figure and identify the four types of responsibilities the firm has to that stakeholdergroup. Factors Affecting...
-
Determine whether each of the following statements is true or false: Management accountants often work in cross-functional teams throughout the organization.
-
Determine whether each of the following statements is true or false: The internal audit function reports to the audit committee of the board of directors.
-
Determine whether each of the following statements is true or false: Management accountants are now more often looked upon as internal business advisors rather than bean counters recording historical...
Study smarter with the SolutionInn App