Question: How is a brand's positioning strategy different from its value proposition? Positioning strategy is consumer focused whereas value proposition is employee focused. There is no

How is a brand's positioning strategy different from its value proposition?

Positioning strategy is consumer focused whereas value proposition is employee focused.

There is no difference between a brand's positioning strategy and its value proposition.

Positioning strategy includes all types of benefits a brand offers to the consumer whereas value proposition focuses on certain benefits which make a brand different from other brands.

Positioning strategy focuses on certain benefits which make a brand different from other brands, whereas value proposition includes all types of benefits a brand offers to the consumer.

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