Question: How is a customer interview different than a focus group? Can do so more impromptu rather than trying to arrange a common time / day
How is a customer interview different than a focus group?
Can do so more impromptu rather than trying to arrange a common timeday for a group
Easier to record answers when doing so one at a time
All of the above
Allows for more honest answers by eliminating the possibility of groupthink
Asking customers' questions one at a time
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