Question: How is a functional positioning concept different from an experiential positioning concept? Select one: Functional positioning is used when the products provide solutions to problems

How is a functional positioning concept different from an experiential positioning concept?

Select one:

Functional positioning is used when the products provide solutions to problems and provide benefits to customers. Experiential positioning creates sensory and cognitive simulation in the minds of the customer

Functional positioning resolves problems without providing benefits to customers. Experiential positions only provide sensory stimulation

Functional positioning creates a sense of social belonging. Experiential positions create ego-identification

Functional positioning creates brand image. Experiential positions only provide cognitive stimulation

Functional positioning creates brand-use image. Experiential positions only provide cognitive distraction

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