Question: How is consumer behavior best defined? The process where individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy
How is consumer behavior best defined?
The process where individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires
The process that occurs whenever the consumer sees a significant difference between the current state of affairs and some desired or ideal state
The dimensions consumers use to compare competing product alternatives
The anxiety or regret a consumer may feel after choosing from among several similar attractive choices
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